Denotation: The photographed woman’s name is in Red and Gold outline. The magazine cover consists of a colour photograph of a woman posing for the camera. The shots used is a medium shot that is framed waist up, therefore it is used to reveal the conceal often used to shot artistes. It seems like she is kneeling down on something that is invisible. The colour of the background is sky blue along with the fact that it is photographed on the beach. The woman photograph is placed in the centre of the magazine; behind the woman is the masthead ‘Vibe’ consists of different cover lines in black and Gold. A bar code is also visible at the bottom of the left corner of the magazine.
Masthead: Vibe masthead is an urban magazine: The font used is a sans serif font along with words that are joined together which is gold yellow to stand out more and attract the audience. With Vibe magazine it focuses on culture, Hip hop genres and lifestyles. All the artistes whose image had been put up as had stories to share. The masthead could also shows who the readers are and why it is targeted at those audiences. With Vibe magazine there have been several artistes involved which are Snoop dog, 50Cents, T.I etc. Therefore Vive magazine relates more to young adults starting there life in Hip hop music or ways to they could get connections with others.
Character: The cover character is one of the most talented American Singer Mariah Carey. She is represented on Vibe magazine to advertise her costumes and show off how she maintained her body even though she is wedded.
Composition: she is represented to be the sexiest singer. Her body language, pose and clothing are very seductive. Also the way she dresses may either attract either female or male audience.
Costume: she dressed as if she is on the beach in her black bikini, showing of her body. This way of dressing would appeal to the target audience who are most likely to be male and also female.
NVC: Her Non verbal communication is also very appealing and seductive. She is almost looking straight at the camera; her hair is packed around to one side to show off some parts of her body
Lighting: The lighting is High key, as the lighting is meant to display during day time.
Setting: The setting is quite obvious, the sky blue background connotes the sea and her costumes also links to the fact that she could be on the beach.
Cover lines: The main cover line that relates her photograph says “Mariah Carey”: Hits the beach in Heels as one night stand with the sexiest singer alive” released in June 2008. In her bikini, she’s got a summer fantastic time going on. It is said that the reason why Mariah Carey appeared in the front magazine is linked to her Bye –Bye video, when she just got married to her soul mate Nick cannon. The name of the artiste is written in Serif and other cover-lines are written Sans Serif connoting that the information are more recent and modern. Sans serif font is used to help carry along the theme of the article and to make the draw the attention of the audience. Also it is said that Mariah Carey is newlywed to Nick cannon in 2008 shows of her new body. With the cover lines, it is both on the left and right side. The cover line on the left is showing off tips on how celebrities dresses and the cover lines on the right simply shows
Target Audience: Looking at all these points, the target audience could either be both male and female, between the ages of 18-30. They are more likely to be interested in different lifestyles, R&B and Hip hop. Therefore the language on the magazine might be colloquial to relate to the audience. With this magazine, the cover lines could also show the kind of people that would read this magazine because of the way its layed out. With this magazine, it can be read by either educated people but it could be argued that it is mainly targeted at working class people.
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