Monday, 26 March 2012

Evaluation Question 5

There are several ways I attracted my audience. With the audience research, it gave me a starting point on what my target audience will be interested in. One of the ways in which I feel I attracted my target audience is to make sure I did not go off point that my magazine is a hip hop music genre, as this is what my target audience wanted. To support this view, I used my contents page as the main target in order to show my audience that this is what they wanted. For instance, I managed to use different images that will be appealing to my target audience as it is a hip hop magazine. Also the cover lines used on my contents page may also attract my target audience because of what is covered on my magazine; the reason been is that, I feel my audience needs to know how successful others had been in the music industry through hard work. Additionally, I feel I attracted my audience in the images used on the front page of my content page; I sued young models in order to represents my target audience. 



 

Although my audince research did not show the age or group that would read my magazine. I sent out emails for my audience research, I chose the people who did my audience research because they were about the same age of people that would read my magazine. However, the way I addressed my target audience is throught my front cover which is the most imporatnt part of my product.since it is main source of whther they would buy my magazine. With this front cover I had to maksure that my target audience is able to relate themselves to the image, the image is of a guy model which may attract female as well, the model is comfortable and looks confident, so therefore with this my audience can trust my magzine since it is not putting them on pressure to show off there body unlike most magazine. The way my audience challenges the typical way of a hip hop dress code but I made my audience my audeice dress casual in order to appeal to my aduience althought this may only attract the minorities.
Another way I attracted my target audience was through the font and colour scheme used on my front cover. I was able to download different fonts on Defont.com; this gave a wide range of fonts that would suit my masthead. In order to get the font that would be appealing to my audience, I used this website called the Stencil to give my magazine a tempting and recognisable look. With the font used would appeal to my audience as it is eye catching, bold and explicit. This would also give my target audience the idea that there is a message behind it. However, with the colour scheme of my magazine, I chose to use white black and red in order to for it to attract my target audience and this are the colours often use to associate with hip ho music. The reason why I chose to use this colour is because they are addictive, sharp and immediate. Therefore my magazine can not be ignored by my target audience. Although in my magazine I used formal language which challenges a real magazine, the reason for this is because I want my magazine to relate to people that would understand the words used. In contrast I feel I attracted my audience through informal language used on my front page ‘coolest chics’ since my magazine is mainly targeted at urban male audience. Therefore it is understandable to use an informal language.


 







With this magazine, I used a sans serif font in order to make my magazine look modern and enticing which would highly attract my audience. I feel that using this sans serif font would not only my make my magazine look contemporary but it fits well with the music genre and also sans serif font is often used in a real magazine which would be appealing to my audience. Moreover, with content page and double page spread,, the layout would be appealing to my audience because it stands out clearly, it arranged properly in order for them to get enough information they need. Also the page number gives my audience what page they need to read and not to get confused.

 

To conclude this view on the ways I feel I have attracted my audience is through the colours used, layout, language, Fonts and images used. With all these, I feel my audience would be willing to read to my magazine as it consists all that has been mentioned.

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