Although my audince research did not show the age or group that would read my magazine. I sent out emails for my audience research, I chose the people who did my audience research because they were about the same age of people that would read my magazine. However, the way I addressed my target audience is throught my front cover which is the most imporatnt part of my product.since it is main source of whther they would buy my magazine. With this front cover I had to maksure that my target audience is able to relate themselves to the image, the image is of a guy model which may attract female as well, the model is comfortable and looks confident, so therefore with this my audience can trust my magzine since it is not putting them on pressure to show off there body unlike most magazine. The way my audience challenges the typical way of a hip hop dress code but I made my audience my audeice dress casual in order to appeal to my aduience althought this may only attract the minorities.
Another way I attracted my target audience was through the font and colour scheme used on my front cover. I was able to download different fonts on Defont.com; this gave a wide range of fonts that would suit my masthead. In order to get the font that would be appealing to my audience, I used this website called the Stencil to give my magazine a tempting and recognisable look. With the font used would appeal to my audience as it is eye catching, bold and explicit. This would also give my target audience the idea that there is a message behind it. However, with the colour scheme of my magazine, I chose to use white black and red in order to for it to attract my target audience and this are the colours often use to associate with hip ho music. The reason why I chose to use this colour is because they are addictive, sharp and immediate. Therefore my magazine can not be ignored by my target audience. Although in my magazine I used formal language which challenges a real magazine, the reason for this is because I want my magazine to relate to people that would understand the words used. In contrast I feel I attracted my audience through informal language used on my front page ‘coolest chics’ since my magazine is mainly targeted at urban male audience. Therefore it is understandable to use an informal language.
With this magazine, I used a sans serif font in order to make my magazine look modern and enticing which would highly attract my audience. I feel that using this sans serif font would not only my make my magazine look contemporary but it fits well with the music genre and also sans serif font is often used in a real magazine which would be appealing to my audience. Moreover, with content page and double page spread,, the layout would be appealing to my audience because it stands out clearly, it arranged properly in order for them to get enough information they need. Also the page number gives my audience what page they need to read and not to get confused.
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