Evaluation Question 3

Before hand I thought of the company to distribute my magazine, the options I had is to pick either between Bauer and Vibe, since. The reason for this is because with Vibe media it tends to focus on magazine that attracts young urban whereas Bauer tends to distribute Rock/Indies kind of music.

The kind of media institution that might distribute and publish my magazine is Vibe Media. There several reasons why they would be willing to publish and distribute my music magazine. Firstly, with Vibe media, they are known in publishing books covering hip hop culture and have other platforms featuring brand. Since Vibe media has been on for a long period of time, it had made history in featuring different artists like 50cent, Eminem and Marie J bilge; with Vibe magazine they tend to make sure it attracts to young urban audiences. The fact that I chose vibe media to distribute and purchase my magazine is because it has a similar genre of music, it has the same audience although my magazine attracts both female and male. In comparisons to Vibe it tends to focus on either male or female, through this they put the main image of a male and not include female and if it is a female magazine, it tends to put up the image of female which attracts just the female audience. Therefore, in order for this company to distribute my media product, I chose the target audience which often read Vibe magazine, I created a similar layout and most importantly Vibe media have a mass audience.

Another reason why my magazine would be distributed by vibe media is because it would make a large profit for this company. Although, it is typically known that vibe only minority of people not majority; which my magazine does involve the majority of people. They would make enough profit in publishing and directing my magazine. Also since they are publishing and distributing my magazine, it is not new to them has my magazine is similar to something they are interested in. On the hand, my magazine may also be rejected by vibe because of the similarities and they might see it as a competition between my product and vibe magazine. Moreover, if this company purchase my magazine, they will get more than enough popularity since the Masthead is different to that of Vibe. Since many magazines do not target a wider audience, my magazine would definitely target at wider audience. Therefore, this would increase profits and would gain more popularity for Vibe media.

Even though I chose Vibe media to distribute my magazine, which would benefit my product. However if they sponsor my magazine, they would benefit out of it appeals to different ethnic group who are interested in Hip hop and want to know more about the hip hop lifestyle. Therefore not only would my magazine bring popularity it would gain influence into people wanting to buying and making a great profit for Vibe media.

Furthermore, my magazine could also be distributed in retail shop like that of WHSMITH. The reason been this is because WHSMITH is a well known retail store which would sell out my magazine as it is well known. Similarly, another music store that might distribute my magazine is the HMV; the reason for this is because it will be accessible to my audience.